Reading Rhetorica | Alexandria
Read Rhetorica by Dionysius of Halicarnassus. Bridging ancient rhetoric with modern persuasion, Dionysius reveals how emotional appeal predates psychology by 2,000 years. Dionysius challenged conventional wisdom by proving that feelings, not facts, drive decisions - a truth marketing still grapples with today. His real genius? Showing that art and reason aren't opposites, but partners.